Hi, I'm Erin!

Hi, I'm Erin!

Hello & welcome!

My name is Erin.
I’m a creative with over a decade of experience leading award-winning creative work & Teams.

I specialize IN health & wellness, working to bring earned-first THINKING That connects to culture & conversation - And hopefully makes a difference for someone, somewhere.

My personal recipe:  
1/3 curious. 
- About the world and about people. One of my favorite activities is people watching - whether that is IRL or scrolling the Toks. I like to understand what makes them tick because that is the real fuel for creative ideas.
1/3 strategic.
- I like to understand client's business problems and I like to solve those problems with creative solutions. Crappy strategy = crappy creative. 
1/3 operational.
- IKIK. I’m a weirdo. I love naming conventions. I love an excel. I love staff plans. I love numbers.

A few more fun(ish) things about me: 
In 1st grade I dressed up as a knight in shining armor for ‘career’ day. Make of that what you will.
I lied to my parents about studying art when I realized teaching was not for me 5 days into college (FWIW, turns out they didn’t care)
I am the oldest of six kids. Eldest Daughter Syndrome to the max 🙃
I have written 3 screenplays that were performed by my siblings, neighbors, and I. (Ask me about the one my sister got punched in the face during…) 
My favorite drink is tequila 🍋‍🟩
I played Antigone in our high school production of Antigone
I am 5ft 1 and 3/4 inches tall, but I’m told I have ‘big dachshund energy’(see IG profile)
Keep scrolling for awards & medical expertise :)

AWARDS

2025 PM360 Trailblazer Award 'Real Skinformation' Artificial Intelligence / Data Analytics Initiative - Silver
2025 PRWeek US 'Real Skinformation' Best in AI - Shortlist
2025 MM+M ' Real Skinformation ' Use of Artificial Intelligence (AI) - Shortlist
2025 Fierce Pharma Marketing Awards 'Real Skinformation' - Best Use of AI - Finalist 
2024 PM360 ‘The Season’ - SILVER
2024 MM+M ‘The Season’ - Best in Influencer
2024 Fierce Pharma: Best Online Film ‘It Takes 2’
2024 FiercePharma: Public Relations Campaign It Takes 2
2024 PRNews ‘It Takes 2’ - Video Series
2024 PRNews ‘It Takes 2’ - Public Health & Safety
2024 PRWeek Healthcare Awards Best In Public Health Awareness “The Season” 
2023 PRWeek Healthcare Awards Best In Public Health Awareness “Not Today, Flu” 
2022 PRWeek Purpose Awards  The Touch That Transforms
2019 MM+M #ConvinceMeToVax Campaign - Best Website - “Antiboxx”

Client Roster (Just call me Dr. Loonan, MD)

Health & Wellness

  • Pfizer
  • Vertex
  • Merck
  • NS Pharma
  • Sanofi 
  • Regeneron
  • Bristol Myers Squibb
  • Takeda
  • Shriner Children’s Hospital
  • Sage
  • Biogen
  • Moderna
  • Aetna
  • Therapeutics MD
  • Boehringer Ingelheim
  • Eli Lilly

Areas of Expertise

  • Alopecia Areata
  • Asthma
  • Atopic Dermatitis
  • Alzheimer’s
  • COPD
  • CRSwNP
  • Diabetes
  • Heart Disease
  • Duchenne’s Muscular Distrophy
  • Migraine
  • Menopause
  • Obesity
  • Contraceptives
  • Post Partum Depression (PPD)
  • AIDS/HIV
  • Hemophilia
  • Prostate Cancer
  • Parkinsons
  • Metastatic Breast Cancer
  • Rheumatoid Arthritis
  • Rare Disease
  • WetAMD

Interested in chatting?

HMU on LinkedIn